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SilkWay Development AI in Casinos and Gaming industries
There are many new entertainment options competing for dollars and, as a result, consumer behavior is changing. Likewise, the gaming industry has evolved — no longer competing solely with destination casinos but also with online gaming and other new forms of entertainment. Gaming companies can leverage AI in casinos and other venues, using the vast amounts of information they have on their customers to create and maintain better relationships and ultimately own their market.
AI in the Gaming Industry

Gaming companies collect massive amounts of data on their customers — everything from how and where they play to what amenities they enjoy. Today’s gaming companies need to leverage this wealth of information to provide value to their customers and drive both ROI and brand loyalty
Because the casino and gaming industry is unlike any other, the AI and machine learning use cases are unique. From ensuring that a player does not cheat (and get away with it) to optimizing a casino floor with ROI in mind, to using AI in video games, companies across the industry can rely on enterprise AI to glean actionable insights from their data.
Anti-Money Laundering

Many rule-based systems for identifying money laundering generate too many false positives, wasting time by investigating legitimate behavior. Predictive models can help minimize these false positives and focus resources on actual money laundering cases that need immediate attention, both internal and external.
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Anti-Cheating

AI can help gaming companies build models that detect cheating by quickly and automatically identifying suspicious behavior by either players or employees. This enables security teams to flag the behavior for further investigation.
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Floor Optimization

Using historical data, AI can help build models to understand why certain games perform the way they do, based on factors such as type or location. Use that valuable information to decide where to place games on the casino floor for optimal return.
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Future Player Behavior

Understanding when a patron is likely to play next, how much they will play, and if they’ll use their offers allows casinos to better focus their marketing efforts. By using an end-to-end AI Cloud platform, gaming companies can make targeted marketing decisions — offering the right deal at the right time to the right audience in order to drive maximum spend at the establishment.
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