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SilkWay Development AI in Social Media
Harnessing cognitive technology with Artificial Intelligence (AI) brings the advantage of digitization to banks and helps them meet the competition posed by FinTech players. In fact, about 32% of financial service providers are already using AI technologies like Predictive Analytics, Voice Recognition, among others, according to a joint research conducted by the National Business Research Institute and Narrative Science.

AI usage in Social Media
Today, AI can create social media posts for you. It can draft and target social ads. It can automate monitoring. And it powers most of what you see on any given social network.
That might be why the "AI in social media" market is projected to grow from $633 million in 2018 to more than $2.1 billion by 2023, according to estimates from Markets and Markets.
But AI isn't just some buzzword. It's real technology that social media marketers can use today to get incredible results.
Create and Manage Social Media Content

Marketers spend a ton of time creating content for social media distribution, then managing distribution and engagement across channels. A traditional social media management tool helps with this, by streamlining social media scheduling and monitoring. But AI tools take it further. Tools exist to auto-generate social media content across channels, going so far as to automatically include hashtags and shortened links. Tools also exist to auto-schedule these shares in bulk.
Overall, an AI tool is able-today-to handle certain types of social media creation and management in minutes.
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Optimize and Manage Social Media Ads

Almost any social media platform gives marketers an unprecedented ability to run paid ads to platform users based on highly granular demographic and behavioral targeting. But marketers still need to write or create ad creative...or do they?
Artificial intelligence tools exist today that will actually write Facebook and Instagram ads for you. The ads are optimized for clicks and conversions, thanks to AI's ability to predict at scale which language will improve results.
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Eye-Catching User Recommendations

Have you ever started browsing YouTube and found yourself watching videos for the next two hours? Found many of the posts in your feed familiar and eye-catching? In addition to building connections and networking, recommendation engines are the mechanisms behind these personalized videos and posts. The recommendation engines collect data on the content you engage with, from pinning a picture on Pinterest to commenting on an Instagram post, and then they display the material that they anticipate you will enjoy.
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Efficiency and Entertainment with Image Recognition

When you post a group photo on Facebook, most of the faces in the photo are identified and automatically tagged with the help of facial recognition technology. Facial recognition requires multiple layers of neural networks, which use machine learning to identify the components of an object — in this case, facial features. Also, some social media apps, like Snapchat and LINE, offer animated lenses and filters that use facial recognition to change the appearance of users.
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Benefits of AI in Social Marketing
  • Smart marketing strategy
    Understanding the advertising importance is essential. It requires the backing of social media campaigns. Artificial intelligence allows getting an insightful analysis of the business and the online customers. Using AI as the smart marketing strategy allows utilizing the data available, and you get more potential customers. The benefits of AI in social media are that the compelling ads increase sales as it appears more opportune times.
  • Improved customer intelligence
    Marketing effectively is a way of finding out and understanding the customers, their wants and need. The combination of machine learning and AI helps in gathering and analyzing behavioral and social data. It assists in getting customers understanding accurately. Human beings take considerable time to obtain behavioral patterns, while the AI in Social Media Marketing can do it speedily and accurately.
  • Customer service chatbots
    The customer service chatbots have many advantages, and they are AI-powered over customer services. The biggest advantage of AI in Social Media Marketing is that it responds accurately to customer queries, no matter, where the customer’s locations are. These chatbots respond at once to multiple customer queries. Even if the questions are repetitive, they answer politely.
  • Overall user experience
    AI improves chatbot service and personalized browsing. It is a technological advancement that offers an exceptional overall experience with customers. Artificial intelligence helps improve user experience projects. It offers tailored options to fulfill the needs and wants of the customer. It is possible through artificial intelligence, deep learning, and helps improve the user experience, overall.
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